Electric scooters, as the name suggests, are vehicles driven by electricity and mainly used for short distance commuting. Divided by appearance and function, there are two common types: three wheeled and four-wheel. Three wheeled electric scooters have a small turning radius and flexible handling, making it easy to make U-turns even in narrow streets and alleys; Four wheeled electric scooters have better stability and smoother driving, making them suitable for long-distance travel on roads with good road conditions.


Moreover, its applications are extremely extensive. For the elderly, electric scooters are the "artifact" for them to regain their freedom of travel. In the morning, drive it to the market to select fresh ingredients; In the afternoon, heading towards the park to meet old friends and chat; In the evening, you can pick up your grandchildren who have finished school and share the joy of family. For disabled people with limited mobility, electric scooters are their powerful assistants in expanding their living space, helping them achieve autonomous travel and embrace the outside world again. In some large shopping malls, scenic spots, and factories, electric scooters are also used as convenient or work vehicles to provide people with convenient short distance transportation services and improve work efficiency.

Market panorama: booming development in progress

（1） Global situation

In recent years, electric scooters have been making great strides in the global market, demonstrating astonishing development potential. According to data, the global market size of electric scooters is expected to reach approximately 735 million yuan in 2023, and this number is continuing to grow at a considerable rate. It is expected that the global electric scooter market will maintain a good upward trend in the coming years and is expected to reach new heights by 2030.

The booming global market is driven by profound factors. With the continuous awakening of global environmental awareness, people's pursuit of green travel is becoming increasingly strong. As a zero emission means of transportation, electric scooters have an almost negligible carbon footprint, which perfectly aligns with the current concept of sustainable development. Both office workers shuttling through bustling cities and ordinary families who value environmental protection have shown a strong interest in electric scooters. At the same time, the increasing aging of the global population has injected strong momentum into the electric scooter market. More and more elderly people are eager to have a convenient, safe, and effortless way of transportation, and electric scooters have perfectly met their needs, becoming their reliable assistants for daily travel. In developed countries such as Europe and America, electric scooters have already become a part of the lives of many middle-aged and elderly people, with a relatively high market penetration rate.

（2） The Chinese craze

In China, the electric scooter market is also showing a prosperous scene. Since its gradual entry into the Chinese market at the beginning of the 21st century, it has attracted consumers' attention with rapid momentum, and the market size continues to expand. In 2023, the market size of electric scooters in China reached 524 million yuan, a year-on-year increase of 7.82%. This growth rate reflects the strong market demand and the vigorous vitality of the industry.

The strong support of policies is an important engine for the development of China's electric scooter market. In recent years, China has implemented a series of policies related to energy conservation, emission reduction, and green travel, such as the "Action Plan for Creating Green Travel", the "Notice on the Comprehensive Work Plan for Energy Conservation and Emission Reduction during the 14th Five Year Plan", and the "Guiding Catalogue for Green and Low Carbon Transformation Industries (2024 Edition)". These policies aim to promote green engineering, deeply control vehicle pollution, and actively advocate green travel. Electric scooters, with their low physical consumption and flexible mobility, can meet people's needs for short distance travel, solve the problem of the "last mile", and comply with the environmental protection concept advocated by policies. Therefore, they are naturally favored and encouraged by policies.

The acceleration of social aging has also created vast space for the development of the electric scooter market. From 2018 to 2023, the number of elderly people aged 60 and above in China has continued to rise, accounting for an increase from 17.9% to 21.1%; The number and proportion of elderly people aged 65 and above have also been increasing year by year. More and more elderly people are facing the problem of limited mobility, and electric scooters provide them with a relaxed and free travel choice, helping them break free from the constraints of limited mobility and embrace a colorful life again.

With the development of the economy and the improvement of living standards, the wave of consumption upgrading has also swept through the electric scooter market. Consumers are no longer just satisfied with basic travel needs, but have higher requirements for the quality, performance, comfort, and intelligence of electric scooters. This has prompted companies to continuously increase their R&D investment and launch more high-quality, high-performance, and intelligent products to meet the increasingly diverse needs of consumers. Nowadays, electric scooters on the market are not only stylish in appearance and humanized in design, but also equipped with high-tech functions such as intelligent navigation, remote control, and health monitoring, bringing consumers an unprecedented travel experience